After 123 years, Eilenberger’s Bakery still has the compound for success. The celebrated capital artery bakery, endemic by Bill Jones of Palestine, awash added than 100,000 articles during the anniversary season. Sales added by almost 35%, cartoon bags in added acquirement to the Palestine store.
Eilenberger’s assassin an added 15 advisers to bake, backpack and address during the anniversary season, alms them overtime four weekends in December. Higher business aggregate is partly due to affairs commutual products, including Mary of Puddin Hill confections, Cherokee Popcorn, and Aloha Island Coffee Company, which the aggregation acquired during the accepted ownership.
This anniversary season, Eilenberger’s Bakery awash almost 35,000 of its own Texas Pecan Fruitcakes, accompanied by aerial sales of Mary of Puddin Hill confections.
Jones purchased Puddin Hill’s recipes and licenses, originally fabricated in Greenville, and confused the operations to Palestine in 2015, area they’re awash in the branch abundance and online. The bonbon adverse at Eilenberger’s additionally contains an array of chocolates fabricated with Puddin Hill recipes.
This accomplished November, florist and administrator Luanne Dickens of Greenville acquired permission to accessible a new abundance on the town’s capital street. It’s accepted as Luanne’s Mary of Puddin Hill. After a six-year absence, the new Puddin Hill abundance has added appeal for the Original Round Texas Pecan Cake and Puddin Hill chocolates. The aftereffect was a blockbuster division for Eilenberger’s.
“Their barter was advancing on a account base and demography the items aback to Greenville because they were aerial off the shelves,” said Ava Harmon, operations administrator for Aloha Coffee Company.
The Palestine bakery struggled to accumulate up with appeal from the ample aggregate of orders.
“FedEx brought U-Haul trucks and lined them on the artery because we had so abounding orders activity out,” Harmon said.
Dickens said she is admiring with the new store’s sales and the Greenville community’s activity for the products.
“People are aloof so aflame about accepting it back,” Dickens said. “It makes me get chills back bodies are so happy.”
Eilenberger aboriginal broiled and awash aliment through the Butternut Aliment Company, but fruitcakes became the family’s focus in the aboriginal 1900s back added aliment bakeries opened in Palestine.
Eilenberger’s acceptable ancestors compound for fruitcake, and their adroitness for adapting to the times, are still the bakery’s compound for success.
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